"If you're the type who thinks your tech and tackle have you dialed in—ego armored up—stop reading now. This isn't for you. But if you've ever replayed a missed strike and wondered 'why,' then lean in. This is the deeper dive you've been missing. The edge that defined my life wasn't in my box; it was in my mind."

As we stand on the brink of 2026, I find myself doing what many of us do—looking back at the year that’s closing, not with a scorecard, but with a heart that’s felt a lot.

Merry Christmas to my incredible friends, family, and sponsors!

LOCATION, LOCATION, LOCATION…A Shot Across the Bow: Why the Old Saying Falls Short

Smallmouth On Swimbaits

ARE YOU READY FOR THE FALL BITE?

Matching the Hatch: Why FishLab’s Nature Series Soft Plastics Catch More Bass

WHAT IS THE FLORIDA MULLET RUN? WHY IS THE BBZ SWIMBAIT YOUR BEST CHOICE?

Win a New Mercury Outboard!

Enter today for a chance to have your boat repowered with a new Mercury outboard up to 300hp.